Softex Beary Cool and Alfamart Collaborate to Improve School Toilets for Students

Jakarta, 21 Oktober 2025 - Hot weather often brings physical and emotional discomfort, especially during menstruation. In fact, many women experience monthly struggles, feeling hot, restless, or moody, which can disrupt their daily activities.

“During menstruation, young women experience hormonal changes that cause mood swings and make them more sensitive. Hot weather makes the discomfort even worse, so it is important for them to choose a comfortable sanitary pad,” said dr. Grace Hananta, a holistic health doctor and one of Indonesia’s leading health motivators.

Menstruation doesn’t have to cause drama. Softex Beary Cool introduces Indonesia’s first sanitary pad innovation that combines a Cooling Sensation lasting up to five hours and a natural lavender aroma that provides a calming effect, helping prevent dampness and odor. Research and international journals have shown that lavender essential oil helps relieve menstrual pain.

“For almost five decades, Softex Indonesia has always prioritized product innovation to provide the best comfort for consumers. Through Softex Beary Cool, our latest and first innovation in Indonesia, we combine Natural Lavender with a Relaxing Cool sensation lasting up to five hours. This innovation was inspired by consumer insights, and we are proud to return these learnings through products that enhance their comfort,” said Ekayani Go, Associate Marketing Director, Feminine Care, PT Softex Indonesia.

To connect Softex Beary Cool with young women, Softex introduces Beary, a friendly polar bear mascot holding lavender as a symbol of friendship, comfort, and calm — representing a loyal companion who brings a sense of ease and confidence during menstruation.

Softex Beary Cool x Alfamart: BEARbagi kebaikan BEARsama Beary Cool

For Indonesian women, feeling relaxed during menstruation is not only about choosing the right sanitary pad, but also having a supportive environment. As of 2022, around 89% of schools in Indonesia still lack proper toilet facilities, making it difficult for many female students to stay active at school, especially during their period.

As a form of care, Softex Beary Cool collaborates with Alfamart to raise social funds. Every purchase of Softex Beary Cool at Alfamart or through the Alfagift app contributes Rp500 toward the improvement of school toilet sanitation facilities across Greater Jakarta (Jabodetabek) and West Java. Through this initiative, Softex Indonesia aims to help female students feel more comfortable by improving toilet facilities to be cleaner, healthier, and more proper.

The condition of the toilets at MTS Al Munawaroh in Sumedang before the renovation support. Softex Indonesia and Alfamart, together with the Cita Sehat Foundation, will renovate several school toilets in Greater Jakarta and West Java.

“Alfamart is proud to collaborate with Softex Indonesia in an initiative that brings real benefits to the community. Beyond providing quality products, this collaboration contributes to creating more proper and comfortable school environments, allowing students to learn and engage with a sense of safety and happiness through improved toilet facilities,” said Rani Wijaya, Corporate Communications General Manager, Alfamart.

Not stopping there, Softex Indonesia and Alfamart also invited female students from Universitas Multimedia Nusantara to take part in educational sessions on menstrual health, mood management, and self-care with health practitioners. Every product purchase and photo taken with Beary during the event was automatically converted into a Rp1,000-per-pack donation to support school toilet renovation.

Find Softex Beary Cool at your nearest Alfamart, bring home comfort, and help improve school toilets in need. One pack for you, one good deed for them.